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Executive Team


stuart eden


Managing Director / Chief Financial Officer

Travis Nichols joined Rocore as CFO & Board Director in May 2001. Travis is responsible for all general and administrative affairs of the Company, including finance, accounting, human resources and information systems. Prior to the acquisition, Travis served as CFO of Serck from 1997 to 2001. Travis is a Certified Public Accountant graduating from Ball State University in 1992 with a B.S. in Accounting. Previous employers include Stewart Warner Southwind & Stone Container Corporation.

stuart eden


VP - Quality, Health,
Safety, Procurement, and Environmental

Kevin Freestone, VP Quality and Health, Safety, and Environmental joined Rocore in January 2007. He has served in a variety of management and technical positions in the fabricated metals industry for 34 years with 27 of those within the heat exchange industry. The majority of his heat exchange experience has been custom engineered heavy duty heat exchange systems servicing truck and industrial markets.

stuart eden


Corporate Human Resources Director

Kelly joined Rocore in 2007 and leads the HR functions for all Rocore locations. Of high importance to Kelly is employee relations and retention, along with continued compliance of ever-changing HR regulations and multi-state work laws. Prior to joining Rocore Kelly was in an HR capacity for 13 years in the Logistics industry and several years in support of an Engineering company.

stuart eden


Corporate IT Director

Tina Grow, Corporate IT Director, joined Rocore in February 1998. Tina’s primary role is to support both internal and external customer requirements utilizing innovative software and hardware solutions. Tina has spent over 30 years in the vastly changing technology field.

stuart eden


Plant Manager - Dallas

Amra Mason has assumed the position of Plant Manager for Rocore's Dallas plant effective January 2017. Ms. Mason has been with Rocore since 2010 in several Inside Sales and Production GM positions prior to assuming the PM role.

stuart eden


Plant Manager - Burkesville

Lisa Hubbs - Plant Manager, Burkesville Kentucky division, joined Rocore in June, 2004. Lisa’s primary role is the overall plant operations ensuring the achievement of production schedules, maintaining on-time shipping, labor utilization, product cost, and inventory objectives consistent with Rocore’s standards of cost, quality and customer service. Prior to joining Rocore, Lisa spent the previous 15 years in multiple management positions including Department of Labor employment and training programs, restaurant, and retail.

stuart eden


Plant Manager - Paducah

Jeff Gilliam, Plant manager Paducah KY. Responsible for all operations at Paducah facility. Prior to joining Rocore, Jeff spent the past 18yrs. @ major locomotive heat exchanger company.

stuart eden


Plant Manager - Franklin

Kenneth Robertson, Plant Manager joined Rocore in October, 1986. Primary role is to coordinate Franklin facility activities between sales, engineering, purchasing, quality and all related shop activities. Previous to Rocore Ken received a Certificate in Sheet Metal fabrication working in the trade for 30 years. In the past 12 years Ken has moved up several levels of supervision. In 2009 Ken graduated with an Associate Degree in Supervision.